Adonis E. Hoffman, Esq.
Strategic Counsel on
Communication | Corporate Responsibility | Public Policy
Strategic Counsel on
Communication | Corporate Responsibility | Public Policy
Advertising Leadership Framework
The Advertising Leadership Framework ("the Framework") was established to
address the persistent levels of inequity found throughout the advertising industry.
The Framework develops and implements initiatives to foster the inclusive and equitable participation
of minorities and people of color in the marketing, advertising and communications industry.
Together with a diverse group of activists, advocates, agencies, corporations, governments, and
others, the Framework seeks to effect measurable change in the contracting, employment and investment practices of majority companies in the advertising sector.
Organized under the auspices of the American Business Leadership Institute, the Framework was founded and is chaired by Adonis Hoffman, a lawyer and expert on corporate responsibility in Washington, DC. Mr. Hoffman has a long history of advocacy and leadership on advertising and marketing issues, having served as counsel to the American Association of Advertising Agencies
and author of Diversity: How to Do it Right--A Guidebook for Advertising Agencies.
The Framework has four distinct objectives in the marketing, advertising and communications sector: (1) directing more advertising dollars to minority media;
(2) promoting stronger alliances with minority business enterprises;
(3) encouraging greater levels of community investment, and
(4) advancing inclusion and equity in minority employment.
The Framework is guided by a diverse board of advisors, including leaders from the civil rights, legal, academic, corporate, advocacy and faith-based communities. Funding for the Framework is derived from tax-deductible contributions, and revenue from programs and publications.
The Framework develops and implements initiatives to foster the inclusive and equitable participation
of minorities and people of color in the marketing, advertising and communications industry.
Together with a diverse group of activists, advocates, agencies, corporations, governments, and
others, the Framework seeks to effect measurable change in the contracting, employment and investment practices of majority companies in the advertising sector.
Organized under the auspices of the American Business Leadership Institute, the Framework was founded and is chaired by Adonis Hoffman, a lawyer and expert on corporate responsibility in Washington, DC. Mr. Hoffman has a long history of advocacy and leadership on advertising and marketing issues, having served as counsel to the American Association of Advertising Agencies
and author of Diversity: How to Do it Right--A Guidebook for Advertising Agencies.
The Framework has four distinct objectives in the marketing, advertising and communications sector: (1) directing more advertising dollars to minority media;
(2) promoting stronger alliances with minority business enterprises;
(3) encouraging greater levels of community investment, and
(4) advancing inclusion and equity in minority employment.
The Framework is guided by a diverse board of advisors, including leaders from the civil rights, legal, academic, corporate, advocacy and faith-based communities. Funding for the Framework is derived from tax-deductible contributions, and revenue from programs and publications.